Krishen Iyer, a graduate of San Diego University, is the founder of Quick Link Marketing, which is now known as Managed Benefits Services. The company is a licensed insurance agency as well as advertising and marketing firm. Iyer has an extensive background in these areas. Krishen Iyer previously founded Name My Premium Insurance, which was highly successful and made it onto the Inc 5000 list in 2015.
Krishen Iyer explained that the way to make ideas work is through excellent communication. Good solutions are often found when many ideas are shared by many people. Technology makes it easy to communicate. Online marketing is an excellent way to help businesses communicate with each other and find the right customers.
Iyer tries to spend each day focusing on marketing and client interfacing. He believes it is important to understand what the clients’ needs are and how they change so that he can adjust his strategies accordingly.
Krishen Iyer believes that failures are opportunities to learn and grow. It is important to analyze mistakes in order to make productive changes in the future. Iyer’s definition of a bad job is one where the person does not learn something new and practical every day.
Stephen King’s book “On Writing: A Memoir of the Craft” is Krishen Iyer’s favorite book, and he recommends it to anyone who wants to go into business.